Baseline visit v1 schema · facts legacy-derived · descriptive report

www.nike.com

Requested addresshttps://www.nike.com/

Sep 28, 2026, 12:05 PM UTC

cut short: the fingerprint observer could not read one or more Web Workers the page started, so the fingerprinting evidence is incomplete; derived from status and warnings

Evidence quality

This report is built on an incomplete visit

Incomplete evidence: evidence was cut short before completion (the fingerprint observer could not read one or more Web Workers the page started, so the fingerprinting evidence is incomplete). Counts for the affected evidence are lower bounds; families that completed carry only their ordinary limits. The evidence receipt states the exact per-visit quality.

Scan report ready for www.nike.com: 363 recorded request rows.

Comparison Reportv1 schema · facts legacy-derived · descriptive report

Brave-list blocking off/on comparison

Recorded final address https://www.nike.com/ (opens in a new tab)
ShareDownloads the No blocking visit's request CSV, source report and correction context in a ZIP. Follows the evidence switcher below.PDF + evidence (opens in a new tab)Downloads a ZIP containing the PDF for every recorded visit, exact source JSON, correction context and file hashes. The scanner renders it on request.

What this actually means

nike.com recorded 101 fewer third-party requests in the visit configured for Brave-list blocking.

The visit with no blocking made 363 requests; the visit configured to apply Brave's ad-block engine and default Shields filter lists (a simulation in this scanner's browser, not a live Brave-browser visit) recorded 101 fewer third-party requests. The blocker directly stopped 20 requests; the remaining difference may include follow-on requests that never started once their sources were blocked, plus run-to-run variance.

7tracking-service entities
120cross-site requests
16third-party cookie records

Plain-Language Findings

What this visit means

Unfamiliar terms are defined in the glossary
playwright-chromium

Review-worthy

Bottom line: this visit has review-worthy signals

The scan observed signals a non-expert should not have to decode from raw request tables. Some detector evidence was incomplete; each affected detector card states its own retained or unavailable scope, while completed request, cookie, and storage measurements keep their recorded exactness.

The cards below translate the evidence into plain language; severity reflects fixed reference thresholds, not measured population percentiles. The request log, domain table, and methodology remain below for verification.

363 requests observed in one controlled visit.

Worth checking

111 requests matched Brave Shields filter lists

111 requests matched the default filter lists of Brave Shields, the ad and tracker blocker built into the Brave browser, while loading normally.

Computed with Brave's own ad-block engine and default filter lists in classification mode: matched requests were not blocked by the scanner and remain in this report's observed request counts. Matching shows what Shields would target on this visit's traffic; an actual Shields visit blocks these and also prevents their follow-on requests, so this number is neither a measured block count nor the total effect.

The hand-curated service catalog separately matched 62 request rows in this visit.Show matched requests

Nothing observed

Lower values observed across comparable metrics in the Brave-list blocking attempt

With the scanner configured to apply Brave's ad-block engine and default Shields filter lists (a simulation in this scanner's browser, not a live Brave-browser visit; application was not verified), this paired visit showed 101 fewer third-party requests, 16 fewer third-party cookies and 44 fewer tracking-related service requests.

Services only seen in the unblocked visit: Google, TikTok and Amazon Ads, plus 4 others. The blocking visit's engine directly blocked 20 requests; the remaining difference may include follow-on requests that never started once their sources were blocked. A single paired comparison can also reflect run-to-run variance (ad rotation, caching, experiments), so treat this as an observed difference, not a measured blocking rate.

Signed per-metric differences between the two visits; nothing is summed across metrics.Show matched requests

Worth checking

3 first-party DNS aliases matched tracking checks

Recorded DNS aliases resolve to catalogued tracking-related services: Adobe. 2 resolved targets matched Brave filter lists; those matches do not identify the operators.

The scanner followed DNS CNAME chains from first-party subdomains and checked resolved targets against the service catalog and Brave filter lists. These matches do not establish a request's purpose, profiling, or an intent to conceal tracking. A filter-list match alone is not a verified service identity or proof of tracking.

{label}.{label}.nike.com → {label}.{label}.{label}.com.edgekey.net (Brave filter-list match; operator unverified), analytics.nike.com → analytics.{label}.com.edgekey.net (Brave filter-list match; operator unverified) and {label}.nike.com → {label}.{label}.omtrdc.net (Adobe; catalog match)Open domain evidence

Review-worthy

Catalogued service domains recorded responses during this visit

Google, TikTok and Amazon Ads, plus 4 others appeared in the request log.

A catalog match identifies a maintainer-reviewed service/domain mapping; it does not establish why an individual request occurred, what it carried, or whether profiling happened. Functional catalog labels include analytics / tag management, advertising and social / advertising pixel. This scan could not identify 16 of the 30 third-party hosts recorded here, so it cannot say who operates them. That is a limit of identity coverage, not evidence about the site. The role taxonomy assigns these additional services explicitly non-tracking operational, support, security, consent-management, or hosting roles: New Relic.

120 cross-site requests across 30 third-party hosts.Show third-party requests

Worth checking

Requests were dispatched to catalogued major-platform domains

This visit dispatched requests to catalogued domains for Google, Meta and TikTok, plus 2 others.

The domain matches identify services, not the requests' purpose, payload, or whether any profile linking occurred.

35 requests to these platforms.Show catalog-matched requests

Context

Advertising pixel requests contained event labels

TikTok Pixel requests contained event labels during this visit.

Pixel decoding was incomplete for one or more request bodies, so whether other pixel requests carried advanced-matching identifier fields is unknown. Retained labels describe request contents, not verified user actions or successful delivery.

TikTok Pixel: custom event and Pageview (3 requests)Show catalog-matched requests

Nothing observed

Google Analytics present, no remarketing signal

Google Analytics was observed, but no DoubleClick remarketing sync appeared in this visit.

Standard analytics collection was observed, without the stats.g.doubleclick.net advertising sync.

Google Analytics host observed; no stats.g.doubleclick.net request.Show catalog-matched requests

Review-worthy

Third-party cookies were present

16 third-party cookies showed up during the visit.

The scanner observed cookie metadata whose domain crossed the scanned site's registrable-domain boundary. This report does not retain cookie values or partition keys, so it does not establish whether a cookie was a persistent identifier or could recognize a visitor across sites.

54 cookies total in this report.High third-party cookies count (at or above the 12 reference threshold).

Context

Input-monitoring signal involving a third-party script

Listener coverage that could observe typing-related input events was registered through call chains that included a third-party script.

This is a behavioral instrumentation signal from listener registration, stack-attributed script origins, and known-vendor requests: it shows the page was instrumented to observe interaction, not that anything was transmitted. Stack attribution records the script origins present in the bounded registration call chain; a cross-site origin in that chain does not by itself establish that the cross-site script registered the listener, because first-party code can register its own listeners through a helper served from elsewhere. A different registrable domain is also not by itself a different operator: sites commonly serve their own scripts from a separate asset domain, so the card says third party only when the catalog or reviewed ownership attributes an origin to another organization. On scanners that run the active keystroke-capture probe, actual transmission is tested separately (a synthetic value is typed, never real input, and no typed values are collected); treat this card as a review prompt rather than proof.

24 interaction-listener registrations with https://analytics.tiktok.com/, https://*.openai.com/ and https://*.facebook.net/, plus 4 others in the registration call chain and 7 input-listener registrations with https://*.openai.com/, https://*.newrelic.com/ and https://*.*.site.com/, plus 2 others in the registration call chain

Context

Incomplete evidence: No fingerprint-like API calls observed in retained evidence before collection stopped

The scan did not observe the instrumented high-entropy browser APIs.

This is an observation layer, not proof that fingerprinting is impossible. Evidence collection was cut short, so this covers only what was recorded before the cutoff.

Retained incomplete evidence includes 0 API event records; no exact API-family total is available.

Brave Shields Comparison

No blocking → Brave-list blocking delta

No blocking: 39,324msBrave-list blocking: 8,768ms
Some deltas are not comparable across these two visits and are not shown.
  • Other detector and causal-path deltas (each visit's own evidence still renders below): v1 never recorded detector versions, so fingerprinting and pixel deltas cannot be proven to come from matching instrumentation.
  • The Shields-number delta (each visit's own evidence still renders below): The two visits measured different Shields quantities (filter-list matches vs engine-blocked requests), which must never share a delta.
  • Fingerprinting deltas (each visit's own evidence still renders below): At least one visit did not complete the fingerprint measurement, so no exact cross-visit delta is shown.
  • Ad-pixel deltas (each visit's own evidence still renders below): At least one visit did not complete the pixel measurement, so no exact cross-visit delta is shown.
Requests-133No blocking: 363 · Brave-list blocking: 230
Third-party requests-101No blocking: 120 · Brave-list blocking: 19
Third-party domains-28No blocking: 30 · Brave-list blocking: 2
Cookies-37No blocking: 54 · Brave-list blocking: 17
Third-party cookies-16No blocking: 16 · Brave-list blocking: 0
Storage keys-35No blocking: 52 · Brave-list blocking: 17
Catalog-matched requests-62No blocking: 62 · Brave-list blocking: 0

Every signed change is Brave-list blocking minus No blocking. A positive or negative direction is descriptive, not a judgment that the result is better or worse.

Cookie and storage count deltas include every observation. Name-level lists show only reviewed names; unreviewed names are not itemized because they can contain identifiers.

Largest per-domain request-count changes

*.nr-data.netNew Relic · performance monitoringNo blocking: 16 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-16
www.google.comunlabeled third partyNo blocking: 11 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-11
*.nike.comfirst partyNo blocking: 11 · Brave-list blocking: 2Show No blocking requests · Show Brave-list blocking requests-9
www.nike.comfirst partyNo blocking: 127 · Brave-list blocking: 119Show No blocking requests · Show Brave-list blocking requests-8
*.*.doubleclick.netGoogle · advertisingNo blocking: 8 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-8
analytics.nike.comfirst partyNo blocking: 8 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-8
*.snapchat.comunlabeled third partyNo blocking: 6 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-6
analytics.tiktok.comTikTok · social / advertising pixelNo blocking: 6 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-6
*.amazon-adsystem.comAmazon Ads · advertisingNo blocking: 5 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-5
*.bing.comMicrosoft · advertising / analyticsNo blocking: 5 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-5
*.pinterest.comPinterest · social / advertising pixelNo blocking: 5 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-5
*.adsrvr.orgThe Trade Desk · advertising / demand-side platformNo blocking: 4 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-4
www.googleadservices.comGoogle · advertisingNo blocking: 4 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-4
*.*.nike.comfirst partyNo blocking: 12 · Brave-list blocking: 9Show No blocking requests · Show Brave-list blocking requests-3
*.openai.comunlabeled third partyNo blocking: 3 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-3
*.singular.netunlabeled third partyNo blocking: 3 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-3
collect.nike.comfirst partyNo blocking: 3 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-3
*.facebook.netMeta · social / advertising pixelNo blocking: 2 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-2
*.go-mpulse.netunlabeled third partyNo blocking: 2 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-2
*.newrelic.comNew Relic · performance monitoringNo blocking: 2 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-2
*.pinimg.comunlabeled third partyNo blocking: 2 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-2
*.reddit.comunlabeled third partyNo blocking: 2 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-2
analytics.google.comGoogle · analytics / tag managementNo blocking: 2 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-2
pixel.tapad.comunlabeled third partyNo blocking: 2 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-2
sc-static.netunlabeled third partyNo blocking: 2 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-2
www.googletagmanager.comGoogle · analytics / tag managementNo blocking: 2 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-2
api.nike.comfirst partyNo blocking: 15 · Brave-list blocking: 14Show No blocking requests · Show Brave-list blocking requests-1
*.bing.netunlabeled third partyNo blocking: 1 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-1
*.c8.iounlabeled third partyNo blocking: 1 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-1
*.cdndex.iounlabeled third partyNo blocking: 1 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-1
*.tiktokw.usunlabeled third partyNo blocking: 1 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-1
ad.doubleclick.netGoogle · advertisingNo blocking: 1 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-1
cloudflare.comunlabeled third partyNo blocking: 1 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-1
www.redditstatic.comunlabeled third partyNo blocking: 1 · Brave-list blocking: 0Show No blocking requests · Show Brave-list blocking requests-1

Domains only with Brave-list blocking

No domain changes observed.

Domains only with No blocking

*.nr-data.netNew Relic · performance monitoring · Show No blocking requests16
www.google.comunlabeled · Show No blocking requests11
*.*.doubleclick.netGoogle · advertising · Show No blocking requests8
analytics.nike.comunlabeled · Show No blocking requests8
*.snapchat.comunlabeled · Show No blocking requests6
analytics.tiktok.comTikTok · social / advertising pixel · Show No blocking requests6
*.amazon-adsystem.comAmazon Ads · advertising · Show No blocking requests5
*.bing.comMicrosoft · advertising / analytics · Show No blocking requests5
*.pinterest.comPinterest · social / advertising pixel · Show No blocking requests5
*.adsrvr.orgThe Trade Desk · advertising / demand-side platform · Show No blocking requests4
www.googleadservices.comGoogle · advertising · Show No blocking requests4
*.openai.comunlabeled · Show No blocking requests3
*.singular.netunlabeled · Show No blocking requests3
collect.nike.comunlabeled · Show No blocking requests3
*.facebook.netMeta · social / advertising pixel · Show No blocking requests2
*.go-mpulse.netunlabeled · Show No blocking requests2
*.newrelic.comNew Relic · performance monitoring · Show No blocking requests2
*.pinimg.comunlabeled · Show No blocking requests2
*.reddit.comunlabeled · Show No blocking requests2
analytics.google.comGoogle · analytics / tag management · Show No blocking requests2
pixel.tapad.comunlabeled · Show No blocking requests2
sc-static.netunlabeled · Show No blocking requests2
www.googletagmanager.comGoogle · analytics / tag management · Show No blocking requests2
*.bing.netunlabeled · Show No blocking requests1
*.c8.iounlabeled · Show No blocking requests1
*.cdndex.iounlabeled · Show No blocking requests1
*.tiktokw.usunlabeled · Show No blocking requests1
ad.doubleclick.netGoogle · advertising · Show No blocking requests1
cloudflare.comunlabeled · Show No blocking requests1
www.redditstatic.comunlabeled · Show No blocking requests1

Visible cookie names only with Brave-list blocking

No visible cookie-name changes to show; privacy-filtered names are not itemized.

Visible cookie names only with No blocking

__cf_bm.*.openai.comthird-party
_pinterest_ct_ua.*.pinterest.comthird-party
MUID.bing.comthird-party
IDE.doubleclick.netthird-party
TapAd_DID.tapad.comthird-party
TapAd_TS.tapad.comthird-party
_ttp.tiktok.comthird-party
_fbp.nike.comfirst-party
_ga.nike.comfirst-party
_gcl_au.nike.comfirst-party
_scid.nike.comfirst-party
_ttp.nike.comfirst-party
_uetsid.nike.comfirst-party
_uetvid.nike.comfirst-party

Visible storage keys only with Brave-list blocking

No visible storage-key changes to show; privacy-filtered keys are not itemized.

Visible storage keys only with No blocking

No visible storage-key changes to show; privacy-filtered keys are not itemized.

Entities only with Brave-list blocking

No entity changes observed.

Entities only with No blocking

New Relic2 domains18
Google5 domains17
TikTok1 domain6
Amazon Ads1 domain5
Microsoft1 domain5
Pinterest1 domain5
The Trade Desk1 domain4
Meta1 domain2

Measurement limits

9 conditions affect how this evidence reads

This report

  • Brave-list blocking comparison runs should be collected under matched crawl conditions, and the blocking run is a simulation with Brave's engine and default lists in this scanner's browser, not a live Brave visit. Differences can still reflect timing, experiments, cache state, consent state, or bot detection.
  • The two visits ran in randomized order; the "Brave-list blocking" visit ran first.

Both visits

  • Each visit in this report is one automated, headless Chromium visit from a fixed en-US / UTC profile, with no scrolling, clicking, or consent interaction. Sites can behave differently for real users, browsers, regions, accounts, or network locations.
  • Counts are a lower bound: trackers that load only after interaction or consent are not observed; Service Workers are blocked, and Web Worker or WebSocket traffic may be incomplete. Service labels use a US-biased hand-curated catalog, so regional services may be under-labeled. Cookie and storage figures are an end-of-visit snapshot, with storage keys read from the top frame only.
  • The fingerprint observer could not read one or more Web Workers the page started, so fingerprint-like API calls and heuristics for this visit are incomplete.
  • This scan typed a synthetic test value into 1 form field with native form submission blocked. Focus, input and blur handlers may run and send requests. The value is synthetic and is not stored. Observed requests during typing and the following wait are included in the request log. Teardown-only transmissions are not measured.

No blocking visit only

  • The page did not reach network idle before the scan window ended.
  • Resolved 3 first-party subdomains that are CNAME aliases for third-party trackers (CNAME cloaking), which request-URL matching alone would miss.

Brave-list blocking visit only

  • Brave Shields block simulation was enabled; matching requests were aborted before loading and are not included in request totals.

This versioned report is currently retained in the public corpus. Follow the currently retained site history, repeat the same public route when it is available, or request a transparent evidence correction.

Report ID
20260928-8747e64fc0818e0edfd4406d13f0225b
Site
www.nike.com
Latest visit
Schema
v1 schema · facts legacy-derived · descriptive report
Verify recorded provenance

Baseline visit

Started
Run quality
cut short: the fingerprint observer could not read one or more Web Workers the page started, so the fingerprinting evidence is incomplete; derived from status and warnings
Scanner
playwright-chromium
Browser
153.0.8010.12
Redaction
not recorded by this schema
Provenance
Exact build and instrument digests were not recorded by this legacy schema.

Variant visit

Started
Run quality
cut short: the fingerprint observer could not read one or more Web Workers the page started, so the fingerprinting evidence is incomplete; derived from status and warnings
Scanner
playwright-chromium
Browser
153.0.8010.12
Redaction
not recorded by this schema
Provenance
Exact build and instrument digests were not recorded by this legacy schema.

Recorded provenance is self-reported measurement metadata, not a cryptographic attestation. The public versioned report JSON contains the retained public evidence; see the methodology for interpretation and retention limits.

This report covers what the scanner measures, not everything a site can do. 17 browser surfaces are not instrumented at all (Every page except the one that was scanned; Anything that only loads after scrolling or interaction; Why a request happened, as a causal chain; and 14 others), 3 capabilities are declined by policy, and 3 are outside what any single visit can see. Their absence from this report is not evidence that they did not occur. Read the published coverage boundary.

Detector accuracy is unmeasured. No calibration study currently publishes a precision or recall for the detectors on this page, so a detector match here is a recorded observation, not a calibrated classification. How detector accuracy is measured.

Approved use boundary: This report is investigative evidence that requires independent corroboration. It is not a standalone legal determination and not the sole exhibit in a legal proceeding. Recorded in this project's release manifest on .