Site Behavior Lab

Baseline visit v1 schema · facts legacy-derived · descriptive report

www.usatoday.com

https://www.usatoday.com/

Sep 7, 2026, 4:50 AM UTC

cut short: the visit hit the scanner's request-recording cap, so its counts are truncated; the in-page fingerprint observer could not read every frame, so the fingerprinting evidence is incomplete; derived from status and warnings

Evidence quality

This report is built on an incomplete visit

Incomplete evidence: evidence was cut short before completion (the visit hit the scanner's request-recording cap, so its counts are truncated; the in-page fingerprint observer could not read every frame, so the fingerprinting evidence is incomplete). Counts for the affected evidence are lower bounds; families that completed carry only their ordinary limits. The evidence receipt states the exact per-visit quality.

What this actually means

usatoday.com's retained request log includes catalogued Google and LinkedIn domains.

Retained request rows include 23 distinct catalogued tracking-service entities; 23 of the retained service matches recorded responses across at least 155 retained cross-site domains. A catalog match identifies the service domain, not why the request occurred or what it carried.

≥23tracking-service entities retained
≥947cross-site requests
Snapshot incompletethird-party cookie records

Plain-Language Findings

What this visit means

Unfamiliar terms are defined in the glossary
playwright-chromium

Review-worthy

Bottom line: this visit has review-worthy signals

The scan observed signals a non-expert should not have to decode from raw request tables. Some activity evidence was also incomplete: request counts are retained lower bounds, cookie counts are an incomplete end-state snapshot and storage counts are an incomplete end-state snapshot.

The cards below translate the evidence into plain language. This failed or incomplete evidence is not ranked against corpus percentiles; positive signals remain visible as lower bounds. The request log, domain table, and methodology remain below for verification.

at least 1,000 retained requests observed in one controlled visit.

Worth checking

at least 541 retained requests matched Brave Shields filter lists

at least 541 retained requests matched the default filter lists of Brave Shields, the ad and tracker blocker built into the Brave browser, while loading normally.

Computed with Brave's own ad-block engine and default filter lists in classification mode: matched requests were not blocked by the scanner and remain in this report's observed request counts. Matching shows what Shields would target on this visit's traffic; an actual Shields visit blocks these and also prevents their follow-on requests, so this number is neither a measured block count nor the total effect.

The hand-curated service catalog separately matched at least 443 retained request rows in this visit.Show matched requests

Context

This Shields comparison is not conclusive

The "No blocking" visit hit the 1,000-request recording cap, so its counts are truncated.

The raw request logs of both visits remain below for transparency, but the diff between them supports no claim about what the compared condition changed.

1 disqualifying condition named by the report's claim policy.Show matched requests

Context

Tracking companies the privacy policy does not appear to name

PubMatic, Taboola and Magnite, plus 8 others were sent requests during this visit, but the policy text matched none of the names this scan knows those companies by.

Policies often disclose vendor categories rather than company names, so an unnamed vendor is a transparency gap worth reviewing, not automatically a violation. Named in the policy: Google.

Policy at https://{label}.usatoday.com/privacy; 0 checkable statements matched; 1 of 12 observed tracking companies named in the policy; policy mentions of Amazon Ads are unknown because the historical alias matcher was incomplete.

Review-worthy

Catalogued service domains recorded responses during this visit

PubMatic, Google and Taboola, plus 20 others appeared in the request log.

A catalog match identifies a maintainer-reviewed service/domain mapping; it does not establish why an individual request occurred, what it carried, or whether profiling happened. Functional catalog labels include advertising / supply-side platform, advertising and analytics / tag management. This scan could not identify 117 of the 155 third-party hosts recorded here, so it cannot say who operates them. That is a limit of identity coverage, not evidence about the site.

at least 947 retained cross-site requests across at least 155 retained third-party hosts.Show third-party requests

Context

Requests were dispatched to catalogued major-platform domains

This visit dispatched requests to catalogued domains for Google and LinkedIn.

The domain matches identify services, not the requests' purpose, payload, or whether any profile linking occurred.

at least 63 retained requests to these platforms.Show catalog-matched requests

Context

Incomplete evidence: Google Analytics present, no remarketing signal in retained evidence before collection stopped

Google Analytics was observed, but no DoubleClick remarketing sync appeared in this visit.

Standard analytics collection was observed, without the stats.g.doubleclick.net advertising sync. Evidence collection was cut short, so this covers only what was recorded before the cutoff.

Google Analytics host observed; no stats.g.doubleclick.net request.Show catalog-matched requests

Review-worthy

Third-party cookies were present

255 third-party cookies showed up during the visit.

The scanner observed cookie metadata whose domain crossed the scanned site's registrable-domain boundary. This report does not retain cookie values or partition keys, so it does not establish whether a cookie was a persistent identifier or could recognize a visitor across sites.

277 cookies total in this report.

Context

Incomplete evidence: No fingerprint-like API calls observed in retained evidence before collection stopped

The scan did not observe the instrumented high-entropy browser APIs.

This is an observation layer, not proof that fingerprinting is impossible. Evidence collection was cut short, so this covers only what was recorded before the cutoff.

Retained incomplete evidence includes 0 API event records; no exact API-family total is available.

Raw evidence

Open the interactive evidence explorer

The findings above are built from the stored report. Load the request rows, domains, cookies, storage keys, browser signals, visit phases, charts and CSV export when you want to check them; the versioned report JSON is always available below without this interface.

This versioned report is currently retained in the public corpus. Follow the currently retained site history, repeat the same public route when it is available, or request a transparent evidence correction.

Report ID
20260907-0051b05d90a58daee5c5d7a643919d06
Site
www.usatoday.com
Latest visit
Schema
v1 schema · facts legacy-derived · descriptive report
Verify recorded provenance

Baseline visit

Started
Run quality
cut short: the visit hit the scanner's request-recording cap, so its counts are truncated; the in-page fingerprint observer could not read every frame, so the fingerprinting evidence is incomplete; derived from status and warnings
Scanner
playwright-chromium
Browser
151.0.7922.34
Redaction
not recorded by this schema
Provenance
Exact build and instrument digests were not recorded by this legacy schema.

Variant visit

Started
Run quality
complete; derived from status and warnings
Scanner
playwright-chromium
Browser
151.0.7922.34
Redaction
not recorded by this schema
Provenance
Exact build and instrument digests were not recorded by this legacy schema.

Recorded provenance is self-reported measurement metadata, not a cryptographic attestation. The public versioned report JSON contains the retained public evidence; see the methodology for interpretation and retention limits.

This report covers what the scanner measures, not everything a site can do. 16 browser surfaces are not instrumented at all (Every page except the one that was scanned; Anything that only loads after scrolling or interaction; Why a request happened, as a causal chain; and 13 others), 3 capabilities are declined by policy, and 3 are outside what any single visit can see. Their absence from this report is not evidence that they did not occur. Read the published coverage boundary.

Detector accuracy is unmeasured. No calibration study currently publishes a precision or recall for the detectors on this page, so a detector match here is a recorded observation, not a calibrated classification. How detector accuracy is measured.

Approved use boundary: This report is investigative evidence that requires independent corroboration. It is not a standalone legal determination and not the sole exhibit in a legal proceeding. Recorded in this project's release manifest on .